The 2025 PEI Sales Seminar was held May 13-14 in Chicago, Illinois.
In the energy handling equipment industry, technical skill and operational efficiency are essential — but they’re no longer enough to drive sustainable growth. Today, success hinges on a powerful internal engine: a strong, company-wide sales culture.
Rooted in Todd Cohen’s “Everyone’s in Sales” philosophy, this high-impact workshop is built for professionals across the petroleum equipment supply chain — from engineers and field technicians to business leaders and support staff. This isn’t traditional sales training. It’s about activating a sales mindset across your organization and giving your team the tools to show up as trusted, value-driven partners.
